Prismatic.io Branding
Prismatic.io is an embedded integration platform as a service, selling B2B to developers and technical leaders. The company had used a web design agency to initiate a rebrand 1 year prior to my joining, so I worked to fill in the gaps, oversee the brand, and design all deliverables for the marketing team.
Ship Integrations, Not Infrastructure
I created the company’s first ever brand campaign to drive top of funnel leads. I collaborated with product marketing, demand generation, and executive leadership to brainstorm concepts and get cross-functional buy-in. This campaign boosted organic search to become the #1 driver of sales-qualified leads in the quarter.
