RollWorks

RollWorks is an account-based marketing platform. Their brand visual style is meant to represent the intersection of their precise / mathematical product with the human / individualized aspects of the customer journey. I worked with RollWorks to strategically realign their brand guidelines, which had been established by an agency over a year ago. I helped to refine the guidelines and add more practical guidance for design application. I also oversaw all new work designed by the freelance team to ensure it was being applied appropriately.